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You’ve created a website, and now you want it to start performing for your brand. Your first objective is to make sure that your website content shows up in search results. You can make this happen through analytics SEO or SEO tools. This tool not only allows you to rank your website’s content but also recommends ways to improve search …
Continue ReadingThe Google search engine is taking it easy on the site owner’s pages for now. We’re not talking about relevant content for users. Google’s search engine will continue to prioritise website pages with the best information. However, the part where Google is taking it easy is on the user’s page experience. Even if the page experience is not that great, …
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Look to the right for Google’s Knowledge Panel. If your brand does not have one, it’s time to make one. What is a Google Knowledge Panel, why does a business need it, and how will it help? In today’s blog post, we will share the what, why, and how of this data collection block. What does a Google Knowledge Panel …
Continue ReadingThe impact of Covid-19 spread all across the world has been different for different industries. While the lockdowns affected the business of all scales, the growth of e-commerce is beyond imagination within the past six months. The e-commerce platform witnessed a 17% growth post-pandemic, which is a huge leap. The web developers have crucial roles to play in this development. Online shopping …
Continue ReadingThe year 2020 has been a rough one for most people all across the world. Millions have lost their income sources or had to compromise with the scale of income. If you are among the group of the fortunate who are in a good financial position, you should help those who are going through tough financial conditions. There are also …
Continue ReadingWebsites are the chief medium for communicating with millions of people all across the world. If you are running a business, you should understand that the website is your company’s virtual representation. And in this new-normal life, the virtual is the only reality. Every company aims to upgrade the website so that it becomes a better platform. You can even …
Continue ReadingThe term “webmaster” came into existence even before the existence of Google. But the term popularity is decreasing as on studying the user experience, and the company found that nowadays, web professionals don’t prefer referring to themselves as the webmasters. With the demand for Search engine Optimization increasing exponentially, these professionals are getting popular as Search Engine Optimizer, web developers, …
Continue ReadingYou are not the only one who is looking to improve the present search engine rank and position. Most of the other competitive companies are out there with the same thing in mind. In general, any local SEO agency will have similar capabilities like the larger ones in smaller or even restricted packages. So, if you are making plans to …
Continue ReadingSome recent updates from Google offer SEO with the much-needed freedom for focusing on the users in place of bots. Google recently announced expanding its use of natural language understanding algorithms. (ref: https://searchengineland.com/google-bert-used-on-almost-every-english-query-342193) It will represent one significant evolution to determine what content is likely to get surfaced when the search is on. On the other hand, these algorithms will start impacting …
Continue ReadingA recent meeting took place a few days back where John Mueller of Google talks about passage indexing. (ref: https://www.seroundtable.com/google-passage-indexing-myths-30300.html) John responded by stating that such passage-based indexing changes it not entirely a core update and not anything to do with indexing. There is no need for you to optimize the same. Not working out as a core update: If you …
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