How SEOTONIC helped Ember Energy with a Staggering 33% improvement in Organic Traffic

Ember Energy is a UK-based renewable energy specialist, empowering homes and businesses to transition to sustainable solutions. With expertise in solar, and battery storage, Ember Energy delivers tailored, end-to-end services, driving the adoption of clean energy and reducing carbon footprints for a greener tomorrow.

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About Ember Energy

Ember Energy is a UK-based renewable energy specialist, empowering homes and businesses to transition to sustainable solutions. With expertise in solar, and battery storage, Ember Energy delivers tailored, end-to-end services, driving the adoption of clean energy and reducing carbon footprints for a greener tomorrow.

OBJECTIVE

This SEO campaign aims to boost Ember Energy’s online visibility, drive organic traffic, and generate quality leads from targeted locations in Scotland and Northern England, specifically:

Scotland, Dumfries and Galloway, Aberdeen, Ayrshire, Edinburgh, Preston, and Lancashire.

CAMPAIGN STRATEGY

Our esteemed team of SEO analysts, digital marketing professionals, and technical experts conducted a thorough analysis of the website, including its sections, objectives, competitors, and current trends. Based on these insights, we formulated a robust and scalable SEO strategy for the initial phase. Recognizing the need for comprehensive search engine optimization to enhance the website’s visibility and stability in organic search results, we meticulously prepared a detailed list of existing resources and proposed effective solutions.

ON-PAGE STRATEGY

Website Speed Improvement

XML Sitemap Corrections

Fixed 404 Status Code Pages

Fixed Redirected External Links

Fixed Missing Meta Description Issue

Fixed Duplicate Description Issue

Fixed Missing H1 Tag Issue

Fixed Multiple H1 Tags Issue

Fixed Missing Alt Text

Fixed Navigation/URL Structure

Fixed Internal Duplicity Issue

Optimized Robots.txt File

Schema markup integration

Refining meta tags and header tags for improved relevance

Streamlining content structure and integrating strategic keywords

Optimizing images for faster loading and enhanced user experience

Implementing intuitive internal linking for seamless navigation

Created new location-specific pages

OFF-PAGE STRATEGY

Bio Links

Local Listing

Business Profile Listing

Map Listing

Video Submission

Quora Submission

Blog Post Submission

Article Submission

Press Release Submission

Micro Blogging Submission

Document Sharing

Classified Ads Submission

Reviews Submission

Directory Submission

RSS Feed Submission

Our SEO team successfully implemented a tailored strategy to enhance the natural search performance of Ember Energy’s website (https://emberenergy.co.uk/). Through meticulous execution, we achieved the predetermined objectives, significantly improving the website’s online visibility, usability, and overall search engine ranking.

RESULTS

Ember Energy outperformed the top competitors in terms of targeted SEO keywords.
The website saw stunning growth in Organic traffic with all of the optimizations performed.

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Targeted Keywords on Page #1
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Impressions

MAJOR ACCOMPLISHMENTS

Ember Energy achieved Google Page #1 rankings for the targeted keywords with a straight uptick in rank tracking tools.

# Keyword Current Position Previous Position
1commercial solar panels scotland240
2commercial solar pv installers scotland418
3aberdeen solar panels632
4commercial solar pv installers uk7Not in Top 100
5solar panels aberdeen827
6solar panels dumfries and galloway810
7solar panel edinburgh811
8solar panels ayrshire98
9solar panels dumfries910
10solar panel installers edinburgh1019
11commercial solar panel installers uk10Not in Top 100